What’s in a name, or rather a tagline?

John Elkington

September 14, 2011

When we set up Volans early in 2008, we adopted the tagline: ‘The Business of Social Innovation,’ a phrase which soon went into the language. ... More...

RIP Ray Anderson, ‘Zeronaut’

John Elkington

August 9, 2011

I was enormously saddened yesterday to hear of the death of Ray Anderson, founder of Interface, a self-described ‘Radical Industrialist’ and long-time champion of sustainability. ... More...

Blue Planet Goes Barefoot

John Elkington

July 27, 2011

Barefoot College, founded by Volans advisory Board member Bunker Roy, is one of the winners of this year’s Blue Planet Prize—which is in its twentieth... More...

Volans Joins Designers Accord

John Elkington

June 15, 2011

We are delighted to have joined the Designers Accord, as a Corporate Adopter. Adopters of the Designers Accord commit to five guidelines that... More...

Geoffrey West on unified field theory of scaling

John Elkington

May 29, 2011

Time and again, I hear people saying that Twitter only brings them dross, but time and again I find it brings a real haul of... More...

Happy Earth Day, from NASA

John Elkington

April 22, 2011

I can still remember the first moment I saw the ‘Blue Marble’ shot in 1972, of Planet Earth from space. As is often said, it... More...

NYT: TBL Needn’t Doom You – Become a B-Corp!

John Elkington

April 13, 2011

In an interesting article, the New York Times raises the question whether being a triple bottom line (TBL) company dooms you to being taken... More...

Recyclebank No. 1 in WSJ cleantech listing

John Elkington

March 3, 2011

Congratulations! The Wall Street Journal has just named Recyclebank as the #1 venture-capital-backed cleantech company. The Top 10 Clean-Tech ranking, announced yesterday evening at the... More...

Volans, a Serendipity Generator

John Elkington

March 1, 2011

Directed by a tweet this morning from Joanna Higgins, who used to be Editor of Director magazine, where I contribute a monthly column, to an HBR... More...

Welcome to a 6-Planet Economy

John Elkington

February 24, 2011

2011 started with a bang for me, as I traveled from Hong Kong to Beijing, from Beijing to Singapore, from Singapore—via Sri Lanka—to Abu Dhabi,... More...