Unreasonable CEOs needed

Sam Lakha

December 4, 2010

“Whatever happened to leadership and climate responsibility which reflects a company’s values and principles? What happens if and when governments fail to deliver adequate regulation – is business as usual an option?”

These are some of the questions posed by Geoff Lye, Executive Chairman of SustainAbility and Volans Co-Founder, as he ponders the current talks in Cancún against the backdrop of last year’s failed Climate Change Conference in Copenhagen.

Geoff borrows the title of John Elkington and Pamela Hartigan’s 2008 book The Power of Unreasonable People to ask if the time has come to call on Unreasonable CEOs to step up to the challenge of inspiring and leading rapid and massive moves to reduce carbon emissions.

Read the article here