Rewarding Londoners for behaviour change

Jacqueline Lim

October 18, 2011

Recyclebank and Transport for London today announced what we think is an exciting new scheme that will incentivise Londoners to cycle and walk to ease congestion, reduce pollution and boost fitness. Finding relevant and innovative ways to encourage positive behaviours in everyday life amongst people is critical in helping cities take their sustainability targets forward.

Read more about the new scheme to be launched in Spring 2012 on Justmeans and the BBC news.

John Elkington has been a part of Recyclebank’s Advisory Council since February 2011.