Talking Disruptive Transformational Change

Sam Lakha

April 16, 2011

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As part of their 50th anniversary, WWF asked 50 business & thought leaders to share their vision on how business can drive transformational change.

John Elkington, WWF Ambassador, is mildly encouraged by moves towards sustainability by business over the last few years but calls for disruptive transformational change in all aspects of business – CSR is simply not enough.

Watch the video here.