Hopenhagen

John Elkington

October 24, 2009

Travelling to Singapore and Australia this evening, so visas have been on my mind. No visa needed for Singapore – or to become a citizen of Hopenhagen, though, so I signed up to the latter last night. This is an international movement to drive action on climate change at the United Nation’s Climate Change Conference (COP15) in Copenhagen this December. The idea is that Hopenhagen will allow citizens to become active participants in the climate change dialogue and make their voices heard to world leaders and conference delegates attending the meeting. The ultimate call to action will be to secure signatures for the “Climate Change” petition in support of the UN, which calls for a climate treaty that is “ambitious, fair and effective in reducing emissions.”

Recognizing the tremendous role that communications will play leading up to and during the conference, the UN engaged the global advertising and media industry through the IAA to develop a comprehensive communications program to drive public awareness and generate action. Hopenhagen will complement the UN’s “Seal the Deal!” campaign.

For more information, or to sign up, go to http://www.hopenhagen.org/home