Less Carbon, More Jobs

John Elkington

March 4, 2009

One of the things we have talked about for some time at Volans is how we might most usefully map the ‘power of unreasonable people’ – and the evolving ‘Phoenix Economy’, the subject of the report we plan to launch at the Skoll World Forum later in March. An interesting step in that direction has been made by Environmental Defense Fund (EDF), which has been mapping the emerging green economy, specifically companies that are both cutting carbon and creating jobs. For more details, see http://blogs.edf.org/greenroom/2009/03/02/mapping-the-green-economy/