Nestlé Prize for Creating Shared Value

John Elkington

July 27, 2009

The Nestlé Prize in Creating Shared Value will be awarded for the first time in April 2010 to encourage and reward an outstanding innovation for improving access to and management of water, improving the lives of farmers and rural communities, or delivering high nutritional value to populations suffering from nutritional deficits. (Declaration of interest: I sit on a new Nestlé Advisory Board, focused on Creating Shared Value.)

Nestlé believes that developing countries face under-investment in key social sectors, and that rewarding truly significant and innovative efforts to meet these global challenges creates shared value for us all. For a business to be successful in the long term, it must create value not only for its shareholders but also for society. Creating Shared Value is central to the Nestlé Corporate Business Principles.

The Nestlé Prize in Creating Shared Value seeks to recognise not only successes and innovations in the areas of water, nutrition and rural development but will highlight exemplary efforts that benefit the local community that can be replicated elsewhere.Unlike other “one-time” prizes, awards or honours, the Nestlé Prize in Creating Shared Value will commit to the Prize Laureate an investment of up to CHF 500,000 for a specified period of time to assist in the scaling-up of the innovation.

Specific fields of achievement include, but are not limited to: agriculture including plant and animal husbandry; food science and technology; nutrition; rural development; water and the environment; and distribution; social organization and poverty elimination; etc.

The Official Rules for 2009-2010 and the Nomination Form can be downloaded at:

www.nestle.com/CSV/CSVatNestle/CsvPrize

More information:

General Secretariat of the Nestlé Prize in Creating Shared Value, Public Affairs Department, Nestlé S.A., Avenue Nestlé 55, 1800 Vevey, Switzerland. Email: CSVPrize@nestle.com