The Power of Positive Vision

John Elkington

December 8, 2009

One key way of alerting people to the positive side of the great change processes we must drive in the coming decades is to use new visualisation techniques to help them experience the future. A case in point is the work of Arnold Imaging. We met Jonathan Arnold at last week’s Cineforum. I particularly liked their focus on urban density as an issue, seeing a need to reconcentrate sprawled cities. This was the subject of my postgraduate thesis way back in 1974, when – among other things – I contrasted the urban visions of Frank Lloyd Wright and his erstwhile student, Paulo Soleri, whose Arcosanti I visited in 1973.

As Jonathan puts it: “The Future We Want exhibit, website, and educational curriculum will paint a positive vision for a sustainable future. [The linked] video is an example of the quality of videos that will be shown in the exhibit and site. A combination of live action filming and computer generated graphics are used to touch the viewer emotionally and show how walkable urban places can offer a high quality of life and a lower carbon footprint.”

For more information and to watch the video, please contact jarnold@arnoldimaging.com or visit futurewewant.org.