The Power of Storytelling

Sam Lakha

May 12, 2011

What comes to mind when you hear these four words: The Wizard of Oz?

Unless you have been hiding in a cave for years, even decades, the chances are that a cascade of images will come to mind. In an era when we are starting to worry about climate chaos, the line spoken by the Cowardly Lion when he sees snow falling on a poppy field has great relevance: “Unusual weather we’re having, ain’t it?” The extraordinary memorability of Frank Baum’s story made into film – by some calculations the most-watched ever – demonstrates the immense power of storytelling

Read more in this post by John Elkington for Guardian Sustainable Business – and tell us what you think of the story’s symbolism.