The Green Rush, recycled

John Elkington

October 9, 2008

This interview popped up today in the ‘Movers & Shakers’ section of Times Online , drawing on an interview I did a long time back. A still earlier interview in The Times pretty much on this theme last year was more to the point in terms of the impending economic discontinuity, though it hit even faster than I had expected:

Here’s an extract of the October 3 2007 interview: There is a sense of urgency, John says: “I believe that in two or three years’ time there will be a major financial meltdown, possibly on a global scale. That could mean a squeeze on corporate responsibility as companies rein in their budgets. But I hope not. Corporate responsibility cannot be seen as a peripheral activity. We have to ask ourselves how we can live in a world where there are pandemics, increasing terrorism and so many people in abject poverty.”