‘The Power of Unreasonable People’ goes foreign

John Elkington

January 20, 2009

Foreign editions of The Power of Unreasonable People have begun to appear, with copies of the Italian and Japanese versions now displayed in our London office. The Japanese edition has a globe on the front, whereas the Italian version is rather more lively – with a hammer poised above an egg stood on end. We’re still trying to decipher that one.