“We engage audiences through all forms of media - and through keynotes at some of the most significant events in the global business calendar.”

Sam Lakha, Manager, Volans Outreach.

Doughty Center for Corporate Responsibility, Cranfield University School of Management

Based: Cranfield, UK

Website: Doughty Centre Website.

Headlines: The Centre was made possible by a personal donation of £3 million from Nigel Doughty—a Cranfield alumnus. Over the first five years the aim is to establish a leading European Centre for the research, teaching and practice of all aspects of Responsible Business. The mission: to inspire future and current managers with the passion for, and to equip them with the skills and outlook to, put sustainability and responsibility at the heart of successful organisations.

Educator/change agent: Professor David Grayson, Professor of Corporate Responsibility, and Director of the Doughty Centre for Corporate Responsibility.

Nature of engagement: John Elkington was appointed a Visiting Professor at the Centre in 2007.

Why we engage: The excitement of helping to develop a new centre of excellence in the field of corporate responsibility and change.

Contact at Volans: John Elkington.