“We engage audiences through all forms of media - and through keynotes at some of the most significant events in the global business calendar.”

Sam Lakha, Manager, Volans Outreach.

Volans Media

Volans in the Media

Democracy as a killer app

Blog posted by John Elkington on 28th December, 2009 on the Foundation for Democracy & Sustainable Development website. Read the post here

‘Cannibals With Forks’ in Top 50

John Elkington’s 1997 book included in Top 50 Sustainability Books as voted for by the University of Cambridge Programme for Sustainability Leadership’s alumni network of over 3,000 senior leaders from around the world.

Read more here

The Biodiversity Challenge for Business

2010 is International Year on Biodiversity, but what might it mean for business? John Elkington and SustainAbility’s Jennifer Biringer explore – read article here

Seventy Percent Crazy

John Elkington and Pamela Hartigan explore the conditions and frameworks needed to support the work of social entrepreneurs in this special issue of Ökologisches Wirtschaften, June 2008.

Key Traits of Social Entrepreneurs

An interview with John Elkington by Harvard Business Online on The Power of Unreasonable People.

Watch by clicking here

Copenhagen Countdown

Opinion piece by John Elkington alongside Sue Branford, Ian Christie, Andrew Dobson, Øyvind Paasche, and Oliver Tickell on what need to happen at the Summit in December 2009.

Read here

The challenge of measuring planet and people accounts in the same way as profit (November 2009)

Read Economist.com article on the Triple Bottom Line here

The Biodiversity Challenge for Business: 2010 is International Year on Biodiversity, but what might it mean for business?

Read article from ‘Sustainability Tomorrow’ magazine, July-August edition by John Elkington and Jennifer Biringer, here

Energy Consultants Predict Zero-Carbon Economy by 2050
Heatingoil.com opinion piece responding to Elkington/Kendall recent Guardian article on Big Oil – how realistic is it that we can really be carbon-free by 2050?

Read opinion piece here

The sphere of influence of the Power of Unreasonable People has extended to Taiwan

Read interview with John Elkington (in Chinese) here

Corporate social responsibility under spotlight at sustainable development conference

John Elkington will deliver a keynote address at this year’s Minerals Council of Australia (MCA) Sustainable Development conference in Adelaide, Australia (26-30 October).

Read more here

Perfectly Unreasonable Endeavours (September 2009)
The Ritz-Carlton Magazine, Vol. 5 2009: Social entrepreneurs are at the forefront of world change. John Elkington and Pamela Hartigan describe what makes someone unreasonably suited to this work and how far-reaching initiatives are making an impact

Download PDF of article here

When should a chief executive confront hostile critics publicly?
John Elkington comments on David Vasella’s response to animal rights activists who attacked both him and his company.

Read article here

Turning Impossible into ‘I M Possible’ (October 2009)
Elim Chew, Founder of 77th Street, a Singaporean retailer awarded “Most Distinctive Brand” of Singapore Promising Brand Award in 2004 reflects on entrepreneurial and innovative perspectives to problem-solving as showcased in The Power of Unreasonable People

Read post here

Is CSR dead? (September 2009)
mycustomer.com: John Elkington talks about CSR in a recession - and why it’s too early to write its obituary.
Read post here

New International Yearbook Highlights Global Challenges, Showcases Business Practice (September 2009)
CSR-News.net: The inaugural issue of the Global Compact International Yearbook features a foreword by UN Secretary-General Ban Ki-moon and includes an essay by a host of international thought leaders and experts, including John Elkington.
More information here

International Democracy Day: work to do (September 2009)
openDemocracy.net: Halina Ward and John Elkington discuss the dangers posed to democracy by climate change
Read post here

The Purpose-Driven Corporatist (September 2009)
John Elkington
describes these ’hybrid individuals’ in Green Options blog, Ecopreneurist.
Read post here

Triple Bottom Line: profit, people, planet (August 2009)
The Economist looks at one of the most influential business ideas, conceptualised by John Elkington.
Read article here

‘Transient Caretakers - How to make life on Earth sustainable’ (August 2009)
Mervyn King’s book launched in South Africa at an event which included an ‘expert speaker’ video message from John Elkington.
Read article here

Pizza Hut needs to do more than add a side of salad (August 2009)
A letter by Alejandro Litovsky, head of Volans’ Pathways to Scale program suggests the company has the opportunity to bring healthier food to its customers.
Read article here

Social Entrepreneurs: Pioneering Social Change
A short film by the Skoll Foundation: an overview of progress made in the field of social entrepreneurship over the last three decades. Interviews include Sally Osberg of the Skoll Foundation, Bill Drayton of Ashoka, Jacqueline Novogratz of Acumen Fund and John Elkington among others.
Watch video here

Top Green Pioneers (August 2009)
John Elkington
is profiled by Exec Digital as a business leader who ‘went green’ before it was ‘politically correct’ to do so.
Read article here


BBC Radio 4, You and Yours - Energy Saving Trust interview
(June 2009)
John Elkington
talks with Philip Sellwood, CEO of the Energy Savings Trust. Listen here


Environmental crisis is also critical, because Mother Nature does not do bailouts

(June 2009) Business Report. Read article here,


Serious About Reporting
(June 2009)
Ethical Corporation Magazine. “I am no longer as excited with reporting as I was 20 years ago” - John Elkington. Read article here


Camping at Tällberg
(June 2009)
Commentary
on John Elkington’s session at the 2009 Tallberg Forum by Alan AtKisson


It’s the unreasonable people who really shape the future
(May 2009)
Read article in Shanghai Daily here
Read article in China View here


Putting the squeeze on sustainability spending
(May 2009)
INSEAD Knowledge: “the negative impact is potentially profound as the gathering economic downturn squeezes corporate safety, health, environment and sustainability budgets.” - John Elkington. Read interview here


L’Entreprise Verte, Changer L’Entreprise Pour Changer Le Monde
(May 2009)
Read article from Planete Facility (in French) here,


TV Globo News Brazil
(April 2009)
John Elkington
describes ‘Unreasonable People’. Watch video here


Nestle: Creating Shared Value Forum
(April 2009)
Nestlé hosted the first annual Creating Shared Value Forum in collaboration with the United Nations Office for Partnerships and the Swiss Mission to the United Nations. During the event, world leading experts, including John Elkington, discussed issues in water, nutrition and rural development. Watch highlights here (full discussion available by download)


Sea Change Radio
(April 2009)
Co-Hosts Bill Baue and Francesca Rheannon speak with green business guru John Elkington about the new Phoenix Economy report. Listen to interview here


Rising from the ashes
(April 2009)
Growth at any cost is an idea that has finally lost its legitimacy, and this time, the main drivers will be the social inequity and massive ecological debt that we face. Read article here


“Todo progreso se le debe al hombre irracional”
(April 2009)
(Progress depends on the unreasonable man’)
Interview with John Elkington on The Power of Unreasonable People. Read article from Dinero.com here


Desquiciados por ayudar
(Crazing for Caring”), April 2009
Examples of the incalculable power of social entrepreneurs. Read article from Dinero.com here


Reduce Your Carbon Footprint: People + Planet = Profit
(March 2009)
Sustainable Business Magazine. Environmentalism is not just about saving the planet. It is about the company’s bottom-line too. Read article here


Business leaders rally to report on sustainability
(March 2009)
The Financial Express. GRI’s Amsterdam Declaration on Transparency and Reporting. Read article here


A new form of capitalism
(March 2009)
O Globo magazine, Brazil. Read article (in Portuguese) here


The Phoenix Economy: A Conversation with John Elkington
(March 2009)
Watch video here


John Elkington
: The Phoenix Economy - a new paradigm for sustainable business
(March 2009) Circle of Blue Radio’s series Five in 15 features global thought leaders responding to five key questions in fifteen minutes, more or less.
Read and/or listen to the interview here


The Triple Bottom Line Explained
(February 2009).
Read blog page here


Movimento avança, mas provoca poucas mudanças
(April 2009)
(The movement moves forward, but generates little changes)
Mercado tico (Brazilian branch of the Ethical Markets Media) interviews John Elkington about the current financial, environmental, political crises. Read article here (in Portuguese)


‘Conversations with Green Gurus; The Collective Wisdom of Environmental Movers and Shakers’
by Laura Mazur and Louella Miles

A series of interviews with fifteen pioneers who have single-handedly tackled climate change in a variety of different ways and are leading the way in finding solutions to the current environmental challenges we face. John Elkington is profiled alongside the likes of James Cameron of Climate Change Capital and Tony Juniper, Friends of the Earth.
Available via Amazon


Volans supports launch of Ethipedia

‘Many people talk about ethics, responsibility, accountability and sustainability. Few deliver. For those who want to act, ethipedia showcases the best of current practice, offering key insights into where markets will take us in the coming year and decades.’
Enter site here; read endorsement by John Elkington on behalf of Volans

Volans Writes


Director is published in UK by the Institute of Directors (IoD), a membership organisation for SME company directors in the UK and continental Europe across all sectors. The magazine is primarily circulated to some 53,000 members.

John Elkington writes a monthly column for Director which looks at sustainability through a business lens, particularly focussing on entrepreneurship, leadership and innovation.

Some recent articles:

What colour is your bailout (October 2009)
As the vast government stimulus packages roll out, there is growing interest in how “green” they are.
Read article here

Timebomb Ticks on Healthcare (September 2009)
…and pensions provision; the less obvious sustainability challenges.
Read article here

Cool Capitalism (July-August 2009)
Redefining ‘cool’ for CEOs.
Read article here

Why can’t climate be more like SARS? (July-August 2009)
The world should learn the lessons of past health scares if it wants to tackle the complexities of climate change.
Read article here

Shared Values on the Horizon (June 2009)
Not all businesses have been spooked by flu and the recess.
Read article here

Sniffing Out New Markets (May 2009)
Social innovators provide useful clues as to where capitalism may be headed next.
Read article here

Googling The Future (April 2009)
Could open-source management save the car industry?
Read article here

Stirrings of a New Order (March 2009)
Sustainable economics
Read article here

Green new deal? That’s magic (February 2009)
There’s a buzz in America about “Green collar” workers
Read article here

Phoenix will rise again (January 2009)
Is the CSR director’s role redundant in times of crisis?
Read article here

Click here to view earlier articles written by John Elkington for Director magazine.


Mandag Morgen or Monday Morning is a subscription-based magazine based in Denmark, reaching about 30,000 decision-makers in the private and public sectors. Mandag Morgen has 20-year tradition of publishing investigative articles and analysis.

John Elkington’s monthly columns focus on innovation and provocative analysis of mainstream thinking.

A recent article (in Danish) on globalisation is available here.


China dialogue is a fully bilingual web journal based in London and Beijing focussing on environmental issues with an emphasis on China.

John Elkington writes a monthly thought piece for China dialogue.

Some recent articles:

The future of oil (October 2009)
New market dynamics created by climate change, geological and geopolitical pressures will transform our hydrocarbon economies, write John Elkington and Gary Kendall.
Read article here

A green recovery? (September 25, 2009)
As the G20 leaders meet and discuss the likely shape of the economic recovery, John Elkington examines how we might plan for and achieve a green rebound.
Read article here

Hard choices for social enterprises (May 20, 2009)
A recent takeover of an ethical business presents a crucial challenge to the evolving sustainability sector, write John Elkington and Jodie Thorpe.
Read article here

Crisis of crises (February 2009)
Addressing the global financial meltdown remedying its root causes and heeding the environmental threats it conceals.
Read article here

The road to credibility (January 2009)
The disclosure of company information about environmental performance could be an important way to improve Chinese companies’ reputation. John Elkington and Jodie Thorpe explain.
Read article here

In Doha’s fading light, a call to action (October 2008)
Nationalistic tendencies have hindered the world’s ability to address developing countries’ interests. A solution that fosters cooperation while supporting the principles of sustainable development is crucial.
Read article here

Supply and demand (September 2008)
The unsung heroes of globalisation are those working to help suppliers act effectively and sustainably; now nongovernmental groups are getting involved in the process.
Read article here

Click here to view earlier articles written by John Elkington for Chinadialogue magazine.


Brazilian business magazine Época Negócios is part of Organizações Globo, the biggest media conglomerate of Latin America.

Through these articles, John Elkington focuses on the future trends that affect business.

Some recent articles:

At Last: lessons From Detroit (September 2009)
Read article in English here

Passivos criados hoje assombrarao por decadas /
Today’s liabilities will affect us for decade
(August 2009)
Read Q&A in English here
Read article in Portuguese here

Taming Animal Spirits
(April 2009)
Read English version here
Read Portuguese version here

Goodbye to a Year of Extremes (February 2009)
Read English version here
Read Portuguese version here

Click here to view earlier articles written by John Elkington for Epoca Negocios.


Published in Japan, Nikkei Ecology offers companies information for developing their environmental strategies, with a special focus on economic factors. The magazine is geared toward company managers and researchers.

John Elkington’s monthly columns include business case stories highlighting both leadership and key challenges in corporate sustainability practice.

Recent articles include:
- Is the oil industry driving itself into a corner? (September 2009)
- Can our $1 trillion bailout produce a green recovery (August 2009)
- Be Careful What You Promise on Climate (Winter 08-09)
- Three Crunches (Spring 2009)
- Googling Car Industry (Spring 2009)
- Big Capitalism…Social Enterprise (Summer 2009)

The Power of Unreasonable People