Through our Innovation Lab, we look at trends shaping our future and explore how they impact markets today. We find, support and promote breakthrough solutions developed by innovators, with agendas that show how we can transform the way our markets and economy works.

Through our Client Services and Outreach work, we apply this future-focused thinking to client organisations to help them develop long-term strategies and partnerships to prepare them for the challenges and opportunities ahead.

Our thinking is currently focused on the following areas:

  • Future-building – including our ground-breaking research in partnership with JWT on long-term innovation and the Future Quotient
  • Sustainability – including John Elkington’s new book aimed at driving companies and organisations towards a Zero Impact Growth Economy, with a joint venture under way with Deloitte Innovation to create a Zero Hub
  • Social innovation and intrapreneurship
  • Entrepreneurship, social and green finance
  • Behaviour change and the use of games

Earlier areas of focus that we have continued to work on include: